Is Email Marketing Effective?

When you compare email to other types of marketing approaches, it’s one of the most effective and inexpensive ways to promote your company’s products & services. It can help beef up your communication efforts, engage customers, and support sales.

Email marketing campaigns are becoming more and more effective these days, so here’s why it’s relevant to consider them:

It’s not expensive.

Marketing via email costs a lot less than other channels. Mailchimp, for example, gives you 12000 messages per month and up to 2000 contacts for free.

Companies can spend as much on some media channels, such as TV or print ads. Email campaigns are cheaper and potentially more effective.

It’s proven to be very financially beneficial.

According to the Direct Marketing Association (DMA), for every dollar you spend on email campaigns, you can expect to get an average of $42 in returns.

As for ROI by industry, Litmus reporting breaks it down like this:

• Saas and tech: 40:1

• Marketing, & ad agencies: 42:1

• Retail & ecommerce: 45:1

• Travel, tourism, and hospitality: 53:1

It’s impactful.

Email marketing is 40 times more efficient than social media- the same McKinsey & Company study also found that marketers can create a “buyer” with email three times faster than on social media.

Easily accessible

85% of smartphone users now use their device to access email, which means you can reach them thru email marketing 24 hours a day, 365 days a year from wherever they are

Still growing. 

E-mail has been around for a long time and will only spread more in the future. Today, there are 3.9 billion email users around the world and that number is expected to grow to 4.3 billion by 2023. This means that in less than 5 years, just over half of all people on Earth will use e-mail.

It’s fast and efficient.

With the help of email marketing tools, you can now save time and do things like schedule emails & tasks. It’s made easy with a few clicks of a button.

These email tools are going to give you more time and help you be way more efficient. That means there’s less time wasted on menial tasks, which is far better than the alternative.

It builds trust

One of the best ways to keep in touch with your subscriber is to email them. Not only does this offer a chance to build a long-lasting relationship, but also provides an opportunity for personalization. This will make your emails seem more sincere and drastically increase the likelihood that people will buy from you again.

Thanks to email analytics, your company can learn what kind of content customers are engaging with the most. This will allow you to adapt content for specific customer segments and appeal to their buying behavior.